Network-based listening – activate hidden influencers for impact
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Use survey-based ONA to map communities, guide AI adoption, and strengthen managers.
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What do you want to learn about?
This session explores
- Why conventional listening misses how cross-functional, matrixed work really gets done, and where sentiment-only metrics fall short.
- Active ONA via surveys – design choices, core measures, privacy, and cost compared with passive digital-trace methods.
- Influence archetypes – advisors, mentors, culture carriers, and AI champions – how to detect, engage, and measure impact.
- Manager enablement – using relational insights to lead across functions; why visibility into networks is a leading indicator of effectiveness.
- Integrating listening with relational analytics – connecting engagement, culture, retention, performance, and change adoption into repeatable products and governance.
Why this matters
Cross-functional, distributed work means influence sits in networks, not hierarchies. Traditional listening misses the relational dynamics behind adoption, productivity, and attrition, while passive data raises privacy and access barriers. Senior leaders need a practical route to expose hidden infrastructure, equip managers, and link listening to measurable business value.